Insights Association member Smarty Pants announced that Ken Clark has joined the organization as Insights Mastermind. In this new position, Ken directs quantitative research for several of the organization’s key media and technology clients. He brings more than two decades of quantitative research and consumer insights experience in toys, confections, media and technology to the role.
“Ken has proven to be a dedicated client and project leader. He is one of the unique quantitative minds who is able to find the humanity in numbers, connect the dots and bring insights to life in compelling ways,” states Smarty Pants executive vice president, Stephanie Retblatt.
Ken began his career at Connecticut-based Millward Brown (now Kantar Millward Brown). After 16 years with the company, he made the move to Decision Analyst in Texas where he served as a vice president leading product development, positioning and messaging research.
Ken holds a BS in Business Communication from Southern Connecticut State University. He is based in Dallas, TX.