SKIM, an Insights Association member, has announced the opening of a new office in the heart of Berlin, Germany. With this expansion, SKIM now has four offices across Europe and ten worldwide.

For nearly 40 years, SKIM has helped leading companies understand the dynamics of how, where and when decisions are made. With clients ranging from leading FMCG companies to telecommunications, technology and healthcare giants, SKIM has a reputation for analytical rigor, fresh thinking and creative approaches. Its market research solutions include brand communications, pricing and revenue management, new product development and innovation, along with advanced modeling and analytics.
 
Julia Görnandt, Country Manager Germany, (pictured) will lead the Berlin office. A native of Berlin, Julia has worked closely with leading companies in the DACH region for many years. “The environment in which we make decisions is rapidly evolving. Brands across all industries are challenged by digital disruptions impacting how decisions are made online and offline,” Julia noted. “In order to stay ahead, we believe companies need to understand how decision behavior has - and hasn’t changed - and they must adapt their market research strategies accordingly. Our team looks forward to doing just from the ground right here in Germany!”
 
“We’re proud of the work we’ve done in Germany, such as our recent voice and digital assistants research. The launch of our Berlin office reinforces our commitment to support our German clients,” said Karin Lieshout, Managing Director of SKIM. “It’s important that our German team is based in Berlin, widely recognized as Europe’s technology hub. With its diverse, young and creative vibe, it’s the perfect cultural fit for SKIM!”