Washington, DC – Each year the Marketing Research Association (MRA) honors survey, opinion and marketing research professionals for exemplary work in areas such as innovation, leadership, commitment and service to the profession and or MRA. These award-winning professionals inspire and challenge colleagues, contribute to the profession’s knowledge base, and extend their work beyond their day-to-day company priorities.
The awards were presented on June 3 in an emotional ceremony before an audience of nearly 500 in San Diego at the MRA Insights & Strategies Conference. MRA is pleased to announce the 2015 award winners:
The Volunteer of the Year Award recognizes the top MRA volunteer or volunteers who have brought excellence in service specifically to the Association during the past year: This year’s winners are Tim Hoskins, President at Quester, and Elizabeth Merrick, MBA candidate at the University of Florida.
The Meritorious Service Award recognizes an industry professional who over their career has demonstrated tremendous leadership and dedication resulting in remarkable contributions to the research profession. This year's Meritorious Service Award winners are Shelley Zalis, CEO of Ipsos OTX, and Ken Roberts, President of Cooper Roberts Research.
The Impact Award recognizes an individual, group or organization who has demonstrated tremendous vision, leadership and innovation within the past year that has led to a positive impact on the research profession. 2015’s Impact Award goes to Jack MacKenzie, President of Magid Generational Strategies at Frank N Magid Associates.
The Honorary Lifetime Membership Award recognizes a member for a lifetime commitment to outstanding individual service to MRA and the marketing research profession. The MRA’s highest recognition was bestowed upon Steve Schlesinger, PRC, CEO of Schlesinger Associates.
Founded in 1957 and based in Washington, DC, the Marketing Research Association (MRA) is the leading and largest association of the survey, opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.