Leading marketing research service providers Schlesinger Group and Civicom have joined together to create a strategic alliance between their businesses to enhance their combined ability to deliver web-enabled qualitative services to the marketing research community. The alliance will focus primarily on Civicom facilitating web-enabled in-depth interviews (IDIs) and focus groups and Schlesinger Group providing recruiting services.

Civicom Marketing Research Services is a global industry leader in facilitating web-enabled in-depth interviews (IDIs) and focus groups worldwide. Clients rely on Civicom for its dedication to quality service attention to client needs, and superior tech support. Well-trained Civicom technicians are experienced at facilitating audio and video IDIs and focus groups and managing complex stimuli for researchers. This includes any number of respondents, even in the most remote regions of the world, with or without webcams, worldwide, 24 hours a day and seven days a week.

Civicom also provides in-home or remote location ethnography backed by full tech support. The company has been in business for almost twenty years and early on became a leader in audio conferencing through the development of its own proprietary platform.

Schlesinger Group is a global leader in recruiting for thousands of marketing research studies annually, and is trusted by clients as their research partner to deliver high-quality recruitment for their important and most challenging projects, no matter what the research method. Smart, collaborative partnerships and experienced, agile teams have set Schlesinger Group apart in finding and engaging a diverse population across a wide range of markets and industry types.

The collaboration between these two organizations, which are both experts in their fields of service, will result in more value-added project experiences for the clients and prospects of both companies. It is a powerful marketing research industry strategic alliance that will enhance the process of finding the best respondents for study participation while streamlining the researcher experience of organizing and conducting online qual interviews and focus groups, resulting in substantial and faster collection of relevant information that will result in key insights. |

Schlesinger and Civicom Marketing Research Services will continue to operate independently and maintain their own clients. Existing clients should continue to work through their respective company account manager. Those interested in pursuing the services of either company should feel free to make a choice that best serves the interests of their research study.