RealityMine has launched RealLife Healthcare, a permission-based data technology solution, through an app and web interface, that captures unique digital data points from patients and physicians.

The RealLife Healthcare app collects granular detail on a respondent’s digital life by capturing reach, frequency and duration of application and website use, enabling the world’s leading healthcare organizations to engage with physicians’ and patients’ digital journey across all devices and on all major operating systems.

“Everyone is spending more time online and behavioural data is more important than ever for a fuller, more accurate picture in market research. This is especially relevant for healthcare researchers in terms of physicians and patient audiences, to have a better understanding around digital life and patient journeys, in a way that is compliant with patient and data protection,” commented Alex Sunnerstam, RealityMine SVP Data Partnerships.

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