Reach3 Insights has announced the appointment of Diego Rodriguez (pictured) as Senior Vice President, Media & Entertainment. As the company’s Southern California office continues to grow, Rodriguez will support the growing demand for fast and engaging audience insights as global entertainment giants race to define their service offerings in streaming, online and traditional environments.
Rodriguez brings with him over 15 years of both qualitative and quantitative research experience across a wide range of industries in the U.S. and internationally. Within media and entertainment, Rodriguez has worked with some of the largest television, movie studios and streaming companies.
“We’re thrilled to have Diego join Melva Benoit in further building out our growing Los Angeles team,” said Matt Kleinschmit, CEO and Founder of Reach3. “A key pillar of the Reach3 client promise is our ability to connect and engage with ALL consumers through modern communications channels in a more natural, organic fashion. The work that Diego has pioneered in Hispanic and Latino engagement across all industries will further our capacity to give our clients the deep human insights they’re after.”
“When I heard Reach3 was expanding to Los Angeles, I knew I had to get involved and help engage the Latino community,” said Rodriguez upon his new appointment. “I’m eager to introduce a new wave of market research solutions to the media and entertainment industry, ultimately helping these companies to better engage their audiences through messaging-based research solutions and unlocking new pathways to business success.
Reach3’s growing client list includes an expanding roster of Fortune 500 brands like Johnson & Johnson, RXBar, Jagermeister, Cineplex and Snapchat. With the Los Angeles office growing, Reach3 plans to launch in New York in the next few months.