Hello Chapter friends!
 
Here we are into the 4th quarter and my year as President of the chapter is ending. What a great year it has been! We held our two legacy conferences in Vegas and Phoenix, offered 4 webinars and added two local events in Denver and Houston.  We will have provided the chapter with 18 hours of networking and 18 hours of education through these events. 
 
Our October 15th event in Houston brought together local researchers and members of the Houston AMA for an evening of insights from Mark Tucker who spoke about his 20+ insights career in From Disney to the Driveway (referring to his early career at Disney and his recent role at ITW Global Brands and their products such as Flex Seal, Rain-X and Gumout). The event was a huge success and was sponsored by Creative Consumer Research. What lovely hosts they were. Thank you Pat Pratt, BJ Gerjes and the entire CCR team!
 
Looking ahead, the vote for next year’s board has begun – check your email inbox for your ballot. Did you miss out on running in the elections this year? Then consider serving the chapter with your energy, enthusiasm for marketing research and the desire to make the Southwest Chapter the BEST by submitting next year for the 2021 elections. Ellen Pieper will be the upcoming Southwest Chapter President backed by Mara Riemer as President-Elect. I know they will bring great ideas and leadership. I’m really excited for 2020!
 
And speaking of 2020, the annual Vegas Insights Conference will be held at the Park MGM, Feb 26, 27 and 28th and hosted by the Southwest, Northwest, Southeast and Southern California chapters. Every year we bring in the best speakers and highly engaged attendees making this a must-attend event.
 
So to close out the year in my final writing of the Cactus Call, I want to say THANK YOU to every chapter member for your engagement and fellowship this year. Thank you to the entire board for your guidance and endless hours of planning and executing our vision. And most of all thank you to each and every annual and event sponsor who helped bring these events to life. It takes a village. And what a great village! 
 
I’ll leave you with words from T. Boone Pickens on leadership:
Be willing to make decisions. That’s the most important quality in a good leader: Avoid the “Ready-aim-aim-aim-aim” syndrome. You have to be willing to fire. Be humble. I always believed the higher a monkey climbs in the tree, the more people below can see his ass. You don’t have to be that monkey.
 
Be sure and follow the chapter on Facebook and the LinkedIn Southwest Chapter Group.
Enjoy the rest of the Cactus Call!
Hugs –
Lisa

READ THE FULL CACTUS CALL HERE