Potentiate, the Australian-based data intelligence and consultancy company, has announced that it has expanded across Europe, to the UK, France and Germany.

Simon Harrington (pictured), a former Vision Critical executive, has joined Potentiate as Managing Director Europe to lead business growth and customer development across the region.

Peter Harris, Potentiate’s CEO says, “Europe is an important market for us. Its size and early adoption of new research techniques provides us with a bigger playground in which we can experiment and work with innovative, like-minded customers.  Simon has a fantastic track record of building business, teams and delighting clients. We are thrilled to have him on board to help drive our global expansion and exciting human-focused disruption agenda”.

Harrington adds, “I’m delighted to be joining an agile and progressive business that will challenge the market status quo, by focusing on business solutions and outcomes, rather than insights and measurement alone.  I’m excited about the commercial value we are going to unlock for new and existing customers, by helping them understand and predict human behaviour.”

In Europe, Potentiate will offer Vision Critical software, together with its existing suite of added-value solutions and services, including insight community management, agile research, customer experience programs, employee engagement program and prescriptive analytics.