The MRA Greater New York and Philadelphia Chapters held their annual joint chapter conference on April 13, 2016, discussing an array of hot topics in market research. The keynote speaker, Dr. David Dutwin of SSIS, explored the future of telephone surveys. Dr. Michelle Murphy of HCD, presented an introduction to the new world of sensory marketing research. Dr. Nina Hoe (Temple University) discussed city-based surveys. Steve Levine (Zeldis Research) and Jerry Valentine (AstraZenica) discussed disruptive innovation. John Hartman and John Schiela of Phoenix Marketing International closed out the event with a discussion of research into wearable technology.
Photos of the event come courtesy of Babbletype (where you can see the full set).