Global advertising and brand specialist Phoenix Marketing International (Phoenix MI) and ValueLabs, a leading software product development and data technology company, have won The AIconics award for "Best Innovation in Natural Language Processing" in technology at this year's AI Summit in New York.

As many businesses look toward productivity and automation of roles and tasks, Natural Language Processing sits at the heart of the opportunity. "Best Innovation in NLP" recognizes those that stand at the head of that curve by adopting NLP into their organization.

Phoenix MI and ValueLabs received this award for their work in automating the writing of incorrect/fake survey responses when generating surveys. The solution uses state of the art transformers based deep neural networks to generate unique incorrect/fake options similar in structure to the right option but not similar enough to cause ambiguity for the survey takers. The solution also has an active learning component where it can learn from the user's/writer's feedback, which significantly reduces the time taken from writing the question to publishing the survey.

"We are extremely proud of the Phoenix Tech Team leading the research industry in both internal platform automation and automated data delivery, putting full data analytics at the fingertips of our client partners and allowing access to the most extensive databases in Ad and Brand in the research industry,” said Phoenix Marketing International Chairman and CEO, Allen R. DeCotiis. "We thank each member of the team for their innovation and great work."

Congratulations and thank you to the team at ValueLabs for their tireless efforts to co-innovate this award-winning NLP driven solution.