Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) has welcomed Michele Sirotnak as VP, Marketing Consulting to their industry-leading custom research team.

“Phoenix’s Marketing Consulting Team is composed of industry specialists who can think beyond research,” comments Neal Chambliss, EVP Marketing Consulting. “Michele’s innate ability to bring the optimal solutions to meet clients’ business challenges will be a tremendous asset to Phoenix, especially during these changing times.”

Sirotnak will be managing client relationships for Phoenix MI in the custom research and consulting business unit, as well as designing research solutions across a variety of sectors, including Technology and Telecommunications.

“My passion for people and research translates into the role of partner and champion for my clients,” says Sirotnak. “I am dedicated to bringing an efficient, creative, flexible design to every research project and to follow-up with all the support my clients need to turn insights into strategy decisions.”

Sirotnak joins Phoenix with over 25 years of experience in market research, within both client and supplier roles. Sirotnak previously held the position of Account Director at Lynx Research Consulting, and before that spent close to 20 years as a Senior Research Manager at Verizon and GTE, where she designed, managed, and presented results for market research work across Verizon’s Consumer and Business units.

Sirotnak holds a bachelor’s degree in Business Administration and Marketing from the University of Texas Arlington and professional research training from the Terry College of Business and RIVA school of moderating.