The Market Research Institute International, in collaboration with the University of Georgia Center for Continuing Education & Hotel, has launched two new courses: Sampling in Market Research and Introduction to Data Analysis.

Sampling in Market Research teaches researchers the basic principles to apply when designing and drawing samples to represent a designated target audience. Researchers will learn the basics of traditional probability sampling as well as the ins and outs of working with panels and other forms of online sampling.

Data analysis is the core of any research project, and in Introduction to Data Analysis researchers will learn how to prepare data for analysis, select the most appropriate statistical methods and develop an analysis plan.

These new courses join two previously-released courses — Communicating Research Results and Quantitative Data Collection Methods in Principles Express, a new suite of online, on-demand courses designed for market researchers who need to get up to speed quickly on a key research subject. The Principles Express courses are based on new content developed by industry thought leaders and subject matter experts and each is laser-focused on a specific topic.

“MRII is excited to add Principles Express to our continuing education offerings,” said MRII board president Jeffrey Henning. “Our industry is fast-moving, and our students often need to quickly master a specific topic. Now, they can take a Principles Express course over the weekend and hit the ground running in the office on Monday with an additional skill set.”

“These courses provide continuing education credit for maintaining certification,” Henning said. “For those seeking certification for the first time, our 11-module Principles of Market Research course provides the fastest path to professional certification in Australia and the United States.”

The full suite of 14 Principles Express courses will be rolled out through 2018 and early 2019 on the Georgia Center’s learning portal.

For a list of courses, visit: