The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing Education, has expanded its Principles Express line of courses with the launch of three new online courses to provide state-of-the-art education to its global audience of market, survey and opinion researchers. The new online courses are Qualitative Market Research, Emerging Methods and the Future of Market Research, and the bundled course Analytics 1-2-3.
Each of these online courses allows participants to gain world-class business education as they empower themselves to fulfill crucial market-research needs. The courses are self-paced and self-study and are based on cutting-edge content developed by industry thought leaders and experts. All essential content is online and interactive, with no textbook required for these pragmatic introductions to key research topics.
“MRII is excited to add these Principles Express courses to our continuing education offerings,” said Dan Coates, MRII board president. “We’ve updated these courses with added content and more interactive exercises. We now offer more courses than ever before in our history, helping researchers come up to speed quickly.”
Three new online courses available:
In the online course Qualitative Market Research, participants learn the make-or-break fundamentals of qualitative market research — when to choose it, how to select the most appropriate method, and how to effectively execute a project. The full course includes nine contact hours and participants earn 0.9 CEUs. The course author is Jeff Walkowski, principal of QualCore.com.
Emerging Methods and the Future of Market Research, authored by Zoe Dowling, senior vice president of research for FocusVision, is an online course that presents the exciting, breakthrough ways technological, social, economic, and cultural forces are redefining today’s market research. Dowling’s doctorate in sociology and career working on the cutting edge of market research provides an engaging course for professionally certified researchers to earn the CEUs they need to biennially renew their certification. The course provides 12 contact hours and students earn 1.2 CEUs when complete.
A new bundled online certificate course, Analytics 1-2-3, teaches researchers how to prepare data for analysis, select the most appropriate statistical methods, and develop an analysis plan to support the business decision that needs to be made. Students also will learn about the many secondary data sources now available, including the increasing availability of syndicated data and what is popularly referred to as “big data.” This new bundle combine three popular courses to illuminate what researchers need to know about two of today’s hottest trends — analytics and the widespread availability of data of all kinds. Course enrollment includes three months of access to online content, and this course provides 36 contact hours and 3.6 CEUs when completed. The course authors are Ray Poynter, managing director of The Future Place and founder of NewMR, and Bill Bean, principal of Bean and Associates Consulting.