Washington, DC, June 7, 2011 – The Marketing Research Association will relocate its headquarters from Connecticut to Washington, DC, on December 1, 2011, according to MRA President Elisa Galloway. Speaking at MRA’s 53rd Annual Conference in Washington, Galloway said that the move will facilitate three strategic initiatives:

  • Expanding legislative & regulatory advocacy – Based in Washington and with a full-time lobbyist working on behalf of its members, MRA will be even better positioned to support the research profession through daily interaction with Members of Congress, Congressional staff, officials at regulatory agencies such as the Federal Trade Commission (FTC) and Federal Communications Commission (FCC), as well as other Administration personnel. Commercial and political partnerships also can be more easily supported and effective.
  • Increasing MRA member value – Association surveys indicate high member expectations for value in the form of effective government advocacy, education, networking, standards-setting, career advancement and market access. Consolidating MRA’s staff in DC also will best facilitate staff productivity in support of member success.
  • Improving association resources – With thousands of associations based in Washington, MRA will be better positioned to directly benefit from products, services and personnel serving associations in the DC market.

"We are all very excited about MRA’s move to Washington,” Galloway said. “Our board made this decision after extensive deliberation and we believe this key decision will benefit our members for decades to come.” MRA CEO David Almy added, “MRA’s move to Washington strengthens the association’s ability to work daily with others to protect the research profession’s interests before officials in Federal, State and International governments. This is an exciting time for our members and profession."

This announcement follows several initiatives completed in the last year, including modernizing the association’s Articles of Incorporation and Bylaws, lowering dues for multiple company-sponsored memberships, introduction of free webinars for members, and the overhaul of MRA’s new Web site at www.MarketingResearch.org. The association’s new site incorporates dozens of innovative features, including more than 30 discussion forums with networking and resource sharing capabilities.

Additionally, MRA, Quirk’s Marketing Research Review and the Market Research Executive Board program of The Corporate Executive Board Company are producing the new Corporate Researchers Conference on September 21-23 to advance the interests of corporate marketing researchers and executives as well as the research providers who support them.

Founded in 1957, the Marketing Research Association (MRA) is the leading and largest association of the survey, opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.