Washington, DC, June 24, 2013 – Each year the Marketing Research Association (MRA) honors survey, opinion and marketing research professionals for exemplary work in areas such as innovation, leadership, commitment and service to the profession and or the Association. The award-winning professionals inspire and challenge colleagues, contribute to the profession’s knowledge base, and extend their work beyond their day-to-day company priorities.

The awards were presented to an audience of more 475 in Orlando on June 10 at the new MRA Insights & Strategies Conference [INSERT LINK TO MRA ISC]. MRA is pleased to announce the 2013 award winners:

MRA’s Volunteer of the Year recognizes an individual who has brought excellence in service to the Association. This year MRA honored two deserving volunteers:

  • Scott Baker, PRC, President, Adept Consumer Testing
  • Dave Koch, PRC, Vice President, ADAPT, Inc.

MRA’s Impact Award recognizes an individual who has demonstrated tremendous vision, leadership and innovation within the past year that has led to a positive impact on the marketing research profession. MRA honored:

  • Kristin Luck, President, Decipher

MRA’s Meritorious Service to Marketing Research Award recognizes an individual who, over the span of their career, has demonstrated tremendous leadership, dedication and commitment to the marketing research profession. MRA honored:

  • Carlos Garcia, Senior VP, Multicultural, GfK Custom Research, N.A.

MRA’s Honorary Lifetime Membership Award recognizes a member for a lifetime commitment to outstanding individual service to MRA and the marketing research profession. MRA honored:

  • Merrill Shugoll, PRC, President, Shugoll Research

MRA’s Chapter of the Year Award was presented to the Great Lakes Chapter. They received $1,000 to help them continue their efforts to serve local members.

(Pictured, from left to right: Carlos Garcia, Kristin Luck, Merrill Shugoll, Dave Koch, and Scott Baker.)


Founded in 1957, the Marketing Research Association is the leading and largest association of the survey, opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.