Each year, the Marketing Research Association (MRA) honors survey, opinion and marketing research professionals for exemplary work in areas such as innovation, leadership, commitment and service to the profession and MRA. These award-winning professionals inspire and challenge colleagues, contribute to the profession's knowledge base, and extend their work beyond their day-to-day company priorities.

Seven awards were presented September 27 in San Francisco at the MRA Corporate Researchers Conference. MRA is pleased to announce the 2016 award winners.

MRA's Impact Award recognizes an individual, group or organization who has demonstrated tremendous vision, leadership and innovation within the past three years that has led to a positive impact on the marketing research profession. For the first time, the award was presented to two individuals: Jim Bryson of 20/20 Research and Steve Quirk of Quirk's.

MRA's Honorary Lifetime Membership Award recognizes a member for a lifetime commitment to outstanding individual service to MRA and the marketing research profession. MRA's highest recognition was bestowed upon five worthy individuals who have given generously of their time and efforts over the years. The recipients of the 2016 Honorary Lifetime Membership Award are: Jill Donahue, Nestle Purina PetCare, Merrill Dubrow, M/A/R/C Research, J. Patrick Galloway, Galloway Research Service, Ken Roberts, PRC, Cooper Roberts Research, and Ed Sugar, PRC, Interviewing Service of America.