Marketing research expert Michele Johnson has joined MMR Research Associates, as Vice President – Client Relationships.
Johnson has deep CPG expertise. She has been in the data and insights industry for more than 25 years, most recently leading Kantar’s global relationship with Procter & Gamble. In that role, she was responsible for work in brand and communications, new product development, retail and shopper insights, social media analytics, and consumer purchase behavior.
“MMR is a talented team of experts focused on driving impact,” said Johnson. “I’m very solution-oriented. I love developing and activating insights. I’m excited to be part of MMR and I look forward to learning from and growing with them.”
“We are feeling VERY fortunate to have Michele pick MMR out of the options she was considering,” said Bruce Olson, Co-Owner and Managing Partner. “Her reputation as a great relationship builder, the breadth of her experience and expertise in supporting CPG teams globally, and her focus on business impact for clients will help expand our presence within that industry.”
Johnson is an active member of WIRe (Women in Research) and enjoys connecting with and learning from others in the industry. She earned her BSBA from Bowling Green State University (Ohio) and lives with her husband and four boys in Cincinnati. In her free time, Johnson cooks massive quantities of food, reads, and takes pictures for her local high school’s sports teams.