Miix Analytics Inc. announced it has joined the NielsenIQ Connect Partner Network, the largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the fast-moving consumer goods (FMCG) industry. This new relationship will allow FMCG companies to prove the value of their marketing budgets and forecast sales growth with affordable Marketing Mix Models (MMM) and expert consulting led by industry veteran, Hilary Borndahl.

Miix Analytics, a Toronto-based boutique, launched in January 2021 with the intent of bringing a faster, smarter, more agile approach to MMM and other custom analytics solutions. “Joining the NielsenIQ Connect Partner Network early on in our launch is an important strategic move for Miix Analytics, as we want to help our CPG clients leverage the power of advanced analytics to optimize their marketing budgets amidst and beyond the COVID-19 pandemic. Connecting Miix with NielsenIQ is a full circle moment for me,” said Hilary Borndahl, CEO and Founder at Miix, who spent over a decade at Nielsen in various leadership roles prior to moving to Kantar and then founding Miix. “This connection expedites our speed to analyzing market POS trends, which are the foundation of great models. Combining this with our fantastic relationships across platforms sets us apart for running MMM and has us ready to launch our offer today.”

“With increased scrutiny on first-party data and the need for privacy-safe measurement, MMM is seeing a resurgence in the industry," said Gillian Bielecki, North America Market Leader, Connect Partner Network, NielsenIQ. “We have seen that combining comprehensive POS data with third-party datasets and expert consulting results in strong value creation for our clients. Through our relationship with Miix, we are excited to continue to expand the NielsenIQ Connect Partner Network, which fuels a smarter market for the FMCG industry.”

Existing NielsenIQ customers may book an introduction with Miix Analytics through their NielsenIQ.

For more information go to www.miixanalytics.com.