Gaye Lin Yamashita Allan passed away recently at her home in Westlake Village, California. She was the owner and president of Travis Research Associates, and active in the Insights Association Southern California Chapter.

Gaye began her professional career as account assistant at an advertising agency, rose to higher levels of account management at other firms, and eventually became executive vice president of Duncan & Associates in Los Angeles. She created her own firm, Brand Allies, followed by the advertising and consumer research firm of Allan-Jenson.

Gaye was born in Honolulu in 1964. She attended elementary and middle schools in Kaneohe, Hawaii, and expanded her world view at Gunn High School in Stanford, CA while living on the Stanford University campus with her mother. Gaye majored in English literature and minored in mathematics at Pomona College, both areas of study preparing her for a rich professional and personal life.

She spent a year studying international business at the Japan America Institute of Management Science in Honolulu, where she met her future husband Bart, who had graduated from UC Santa Barbara. The two participated in internships in Tokyo, Japan. The couple raised their two sons, Tate and Cole, in Westlake Village.

The family encourages donations to the Ovarian Cancer Research Alliance.