Duncan Lawrence, co-CEO of Market Strategies International-Morpace (pictured), has announced that he will assume a new role as strategic advisor for the organization. In June 2018, the leading market research firms announced they are combining into one firm, as part of an acquisition of both firms by STG.

“Since announcing our merger, it has become even more clear to me how powerful our combined organization will be,” said Lawrence, “I have also been using this time to reflect on my 25 years with Morpace. With the merger teams fully engaged and making great progress, I have decided to transition into a strategic advisor role for our combined organization and will work closely with our clients in the automotive industry, an area that has been my passion for more than 30 years.”

Specifically, Lawrence will focus on developing new products and solutions in auto/tech, connectivity, mobility, electrification and other aspects that will shape the future of the automotive industry.

Melissa Sauter, who shared the co-CEO title with Lawrence, will fully assume the position of CEO. Jason Mantel remains head of the automotive practice.

Market Strategies International and Morpace bring clients closer to their customers through exceptional insights. The firms specialize in brand, customer experience, product development and segmentation research, and are known for blending primary research with data from syndicated, benchmarking and self-funded studies to help clients succeed. They have earned the trust of many of the world’s top brands across the automotive, consumer & retail, energy, financial services, health, technology and telecommunications industries. Market Strategies and Morpace will be fully integrated and co-located under a new brand to be announced in May 2019 and will remain headquartered in Michigan.