Lucid, a leading global programmatic platform for buying and selling sample and an Insights Association member, has announced Todd Saypoff as its new CFO. Saypoff will oversee Lucid’s finance team, bringing over 20 years’ experience in corporate finance, accounting and operations from companies such as Shazam, NBC Universal, Viacom, and Liontree. 

Lucid’s Founder and CEO Patrick Comer said, “As we hire senior talent to help scale the business, Lucid welcomes Todd to oversee the finance team in its substantial period of growth and expansion into APAC.”

Saypoff joins Lucid from his prior role as CFO of Shazam, which was recently acquired by Apple (pending regulatory approval). Previously, Saypoff was SVP of Finance and Production Management at Viacom and CFO of NBC Owned Televisions Stations, where he was responsible for the complete financial management of the group’s $1Billion P&L.