Lucid, a leading global programmatic platform for buying and selling sample and an Insights Association member, has hired Ania Kubiak as the Country Manager for Australia and New Zealand. Ania will help replicate Lucid’s success in the US and UK by introducing the same automated sample technology to ANZ.

Kubiak is a sales director with 11 years’ experience and a proven track record of building long-term client relationships and driving revenue. She began her career as a business development manager at SSI Sydney, where she increased revenue from $700k to $6.5M within four years. She was also client development director at Lightspeed GMI and sales director ANZ for Pureprofile, contributing to the company’s ongoing YoY revenue increase.

Lucid Managing Director for EMEA and APAC Ben Hogg said, "From the moment we met Ania, we knew that she would be the perfect person to help us bring Lucid to the ANZ market. As a sales professional with considerable project management experience, she can truly empathise with market researchers and help them find valuable solutions. We are delighted to have her join Lucid."