Insights Association member Lucid, a leading programmatic platform for buying and selling sample, has appointed Rick Pittenger as its CTO and newest executive team member. Pittenger will oversee the entire Product and Technology team as the company prepares for growth over the next few years.

Lucid President Brett Schnittlich said, ‘Rick is an internet technology veteran and leader in the development, deployment and management of programmatic marketplace systems. His experience in software engineering, alongside his long leadership history, will help Lucid in this period of growth. We’re excited that Rick has decided to join us and we can’t wait to see what he brings to the technology team.’ Schnittlich will also be broadening his role as President to include the expansion of Lucid’s audience and measurement businesses.  

Pittenger has over 22 years of software development and service engineering experience, 16 years of diverse management experience, and 19 years in the Internet space. His internet career started back in 1996 as one of the first employees at GeoCities, where he led the engineering organization and helped lead the company to a successful IPO and eventual acquisition by Yahoo!. He then spent ten years at Yahoo!, leading a variety of engineering organizations there. His employment history also includes Ooyala and Proofpoint, which he helped establish as a successful IPO. Most recently, Pittenger led the Engineering and Product organizations at Rocket Fuel.