Sandie Sparkman has been appointed Executive Vice-President, Client Solutions and is responsible for business development at Leger, the largest Canadian-owned polling, marketing research and strategy firm.

Until now, Sparkman was Vice-President of Leger Metrics, a subsidiary in real-time customer experience. Previously, she worked for more than 25 years servicing customers in the fields of technology and telecommunications in both Canada and the United States.

“Sandie is a customer experience specialist. With her extensive experience in research and technology, she knows how to meet the new needs of North American clients,” commented Jean-Marc Léger, President of Leger.

Five people have joined her client solutions and sales team: Laurent Maruani (formerly with SAP) and Mickael Lavergne (formerly with the International Economic Forum of the Americas) at the Montreal office, Amber Persad, (formerly with Datascan) and Philip Skladowski, (formerly with Doxim) at the Toronto office, and Pardeep K.Sharma, (formerly with ARC Technology Solutions) for Leger’s American office located in Philadelphia.

This new team will allow Leger to market Leger Metrics, its new platform to measure the customer experience in real time, Leger Community, its new online community offer, and LegerWeb its online panel.