L&E Research has announced the launch of its Virtual Facility online solution, as well as the reopening of its NYC location in Midtown Manhattan. Virtual Facility provides an option to host, record, and live stream research virtually, without the need for a physical location or in-person participation. Virtual Facility can be used for focus groups, in-depth interviews, jury research using breakout rooms, HUT research for product testing and more.
"We are really excited to get both of these big projects finally rolling and offered to the market research and UX industries" stated Brett Watkins, CEO and Founder of L&E Research. "Virtual Facility is really a combination of software innovation and can-do spirit by our team to deliver creative solutions to researchers," said Watkins.
With Virtual Facility, live hosting is provided for the duration of the session to troubleshoot and manage late recruits, update the moderator, and let participants into the session. A variety of platforms are available including Zoom, Adobe Connect, MS Teams, WebEx and more, all of which are secured via a waiting room. Clients can observe and chat with each other during the session. L&E Research will be hosting a webinar on Virtual Facility and it's suite of solutions on June 23 at 12:00PM EST for those interested in learning more.
"Our clients were seeking help to overcome the challenges presented by the pandemic, and our team listened and guided us to design solutions that clients wanted. Adding video and project management capabilities into our proprietary technology solutions, we've been able to help clients engage participants in a variety of ways.” Watkins added, “We've also partnered with cutting edge technologies to deliver tools one can't get from any other company. We're excited to enable U.S. clients to engage consumers, patients and health care professionals pretty much anywhere, anytime, all in one secure location."
In addition, L&E Research also announced the opening of their New York City office in Midtown Manhattan. Located on the Club Row on 44th Street, this facility offers five focus suites with one of the largest focus group suites in NYC, perfect for large audience research such as mock trials or theater room set up.
"We actually acquired this company in March of 2020, but the pandemic caused a series of complications that prevented us from opening until now" stated Watkins. "In-person research is getting rolling again, and New York City announced they intend to remove all restrictions on July 1, so it's the perfect time to let clients know we're here in Manhattan, along with our network of locations throughout the U.S., to help them discover the magic of in-person qualitative research again!"
Click here to learn more about L&E’s Virtual Facility, or click here to learn more about the NYC facility.
You can also call L&E Research at 1-877-344-1574 for more information.