M/A/R/C Research announced that Jeff McDonald has joined the company as Senior Vice President of Account Management. Jeff will apply his customer service expertise to enhance the company's ability to meet the needs of a rapidly growing client base, as well as enable the company to continue to expand its suite of innovative solutions and offerings to clients.
Executive Vice President Brad Seipel noted Jeff's proven track record of leadership and delivering best-in-class research and guidance. "Jeff's diverse background in the various methodologies and categories will benefit our clients, providing a wealth of knowledge and expertise," he said.
Jeff brings more than 25 years' experience delivering strategies and insights for many of the world's leading companies, on both the client and agency side. Most recently, he served as CEO/CRO (Americas) at Delineate. He was previously President of the Americas and APAC for System 1 Research (formerly BrainJuicer) and Senior Vice President overseeing consumer neuro research at Nielsen Neuro.
Jeff looks forward to applying his passion for consulting to his role at M/A/R/C. "I have always been curious as to how people behave and more importantly why! I have great enthusiasm for insights, especially those that produce real actionable guidance to make a difference in the life of the brand."