Reid Campbell Group, parent company of Rival Technologies and Reach3 Insights, announced the appointment of Jacquie Dwyer as Chief Revenue Officer. In this newly created role, Dwyer will oversee all revenue-generating functions for Reid Campbell Group’s two operating companies.   

“I’ve known Jacquie for a long time, and her track record in sales leadership is nothing short of impressive,” said Andrew Reid, CEO and Founder of Rival Technologies. “Her expertise in both enterprise sales and customer insights is a unique combo that will help us meet the growing demand in the market for Mobile Communities and other Rival and Reach3 solutions.”    

Matt Kleinschmit, CEO and Founder of Reach3 Insights, added, “Jacquie is joining us at an exciting time. Because of the COVID-19 crisis, many global brands are realizing the need for research solutions that can keep up with the dizzying pace of change in consumer behaviors and routines. Jacquie’s leadership will help us bring our conversational, mobile messaging-based approach and technology to global brands that need it now.”

Based in Toronto, Dwyer was previously Vice President at Top Hat, where she helped her team deliver a 100% year-over-year enterprise sales growth in North America in 2018 and 2019. Prior to that, she was at Vision Critical (Alida) as Vice President of Sales, a role in which she led a global sales team consistently exceed their quota. Dwyer started her sales career at Hotspex.  

“Rival and Reach3 are bringing much needed disruption to consumer insights,” said Dwyer. “I’m excited to work with Andrew, Matt and the rest of the team as we scale our sales efforts and help more brands take advantage of our approach and market research technology to get closer to their customers during these uncertain times.”