Reid Campbell Group, parent company of Reach3 Insights and Rival Technologies, has announced the appointment of Ivan Chan as Chief Financial Officer. Based in Vancouver, BC, Ivan brings more than a decade of financial, operations, and technology experience to this newly created role.

“Ivan is joining us at an important time as we ramp up to our next phase of growth,” said Andrew Reid, CEO and Founder of Rival Technologies. “His financial acumen, leadership skills and business experience will be a huge asset for our group as we accelerate our investments in developing our platform, growing our teams and welcoming more global brands as customers.”

Matt Kleinschmit, CEO and Founder of Reach3 Insights, added, “2020 is already turning out to be a transformative year for us as new clients across the Technology, Media & Entertainment, Consumer Packaged Goods and Retail industries embrace our conversational, messaging-based approach to capturing insights. Ivan is joining us at a crucial and exciting time.”

Before joining Reid Campbell Group, Chan was CFO at a family office with portfolio assets in real estate, agriculture, renewable energy, and consumer packaged goods valued at $50 million. Previously he held leadership roles at Spence Diamonds, Enterra Feed Corporation, and Ernst & Young.

“The unique combination of Reach3’s innovative approach and Rival’s chat-based technology is a game changer for marketing, research and other teams that need to engage with consumers in real time,” said Chan. “I’m looking forward to working with the team as we continue to bring conversational insights to the masses.”