Leger, the largest Canadian-owned market research and analytics company, with more than 600 employees in eight Canadian and US offices, has announced the addition of Isabelle Blanchet to its team of experts as Vice-President, Customer Experience.

Isabelle is a recognized consultant who has worked with service companies across Canada for more than 20 years, including Bell and Laurentian Bank. She is one of the few Canadian experts who have obtained accreditation from the Customer Experience Professionals Association (CXPA).

Isabelle has contributed to optimizing many customer journeys, managing and redesigning loyalty programs, deploying distribution channels (transactional sites, chat), creating grassroots marketing initiatives, and managing dissatisfaction (complaints, relations with the Ombudsman). She notes, “I am delighted to join the Leger team and offer my consulting expertise to their prestigious clients. By translating concepts into concrete solutions, I will be able to better equip and guide them in operationalizing their brand promise.”

"Isabelle will lead our Consulting Services Department and support our Canadian clients in understanding, measuring and supporting the customer journey. She brings unique experience to effectively transform data into strategic recommendations within my Leger Metrics team," said Jean-Marc Léger, President of Leger.