Brad Larson, Founder of Ironwood Insights Group, announced that Ironwood has hired Peter Benton to serve as their Director of Programming.

According to Larson, “We couldn’t be more excited about adding someone of Pete’s caliber to our team. With a long career in market research serving clients in a variety of industries – and with his broad technology knowledge – he’s a great fit here at Ironwood.”

With more than 30 years of experience in the MR industry, Benton’s hands-on work includes using a variety of tools (e.g. Survent/Mentor, Wincross, C-shells) and working in numerous platforms (e.g. CATI, SMS). He has also worked in a variety of business sectors including Automotive, Energy, Finance, Healthcare, Hospitality, and Telecom.

Before coming to Ironwood Insights Group, Benton’s career included work with Chilton Research, MaritzCX and Inmoment. He has spent much of his time involved in complex project launch, automation, and development software, as well as mentoring and training team members.