Ipsos, a leading research and insights organization and Insights Association member, has named Michele Booth as Head of Advisory for Customer Experience (CX). Her hire reflects Ipsos’ total commitment to understanding the depth and breadth of the human experience, and using this acquired knowledge to bring actionable truths to clients.

From Pierre Le Manh, CEO North America of Ipsos: “We are very pleased that Michele has joined the Ipsos team. Michele’s vast experience in CX strategy, execution, and technology implementation will be a tremendous asset to our clients and Ipsos’ overall goal of delivering best-in-class services, insights, and research.”

The Ipsos CX team focuses on helping clients create impactful, seamless, and emotionally connected customer journeys. Michele will play a critical role by supporting clients in the design, activation, and embedment of CX programs, while working closely with leadership within client organizations.

From Michele Booth, Head of Advisory for Customer Experience in US: “I’m pleased to join the Ipsos family and the CX team specifically because I understand the value and impact of the total customer experience and I love working with companies every day to help them put their customers at the center of everything they do. I am excited to work with clients across organizations to help them deliver innovative, impactful solutions that create value and drive ROI for their customers.”

Michele brings more than a decade of management and technology consultancy experience—with a focus on technology, media entertainment, telecommunications, retail and consumer products—to the company and a proven record of designing customer-centric solutions that take companies to the next level. Prior to joining Ipsos, she worked at Ernst & Young, PricewaterhouseCoopers, and Deloitte. She holds a Bachelor of Science in Management Information Systems from the University of Central Florida and a Master of Business Administration in Finance from DePaul University.