Interactive Video Productions, a leading provider of mobile marketing research labs, has rebranded as IVP Research Labs. In addition to a new trading name, the rebrand features a new logo design, brand identity, and domain name,

Over the past 13 years, IVP has expanded its services from videography and video reels and usability testing, to incorporate a broad range of innovative neuro labs for marketing research, including eye tracking, biometrics, facial coding, EEG testing, and integrated solutions.

IVP's research labs package leading-edge technology as user-friendly tools with expert technician support, allowing researchers to adopt innovative research solutions with ease and confidence. IVP partners with an extensive network of research facility partners across North America and Europe.

Commenting on the news, Bob Granito, President, said, "This is an exciting time for IVP as we continue to grow and enable added value for market research. We have sought to evolve our brand to better represent the business we have become today - a leading technology supplier for the marketing research industry. We thank our customers for their trust over the years, allowing us to grow and support their success in 2020 and beyond as IVP Research Labs."

IVP Research Labs sought a fresh, contemporary look focused on the future of technology in marketing research. The brain and EKG both convey neuroscience measurements, and the icon is made up of small squares, which loosely represent the data collected during our research labs. The green which people associate with IVP remains untouched, but IVP has introduced a dark teal for a sophisticated color palate.