Washington, D.C., December 5, 2019 – The Insights Association has named longtime industry executive Melanie Courtright Chief Executive Officer. Melanie comes to IA from Dynata, where she served as Executive Vice President, Research Science & Data Strategy. She will take the helm of IA, the premier trade and professional association for market research and data analytics in the United States, on January 1, 2020. Melanie succeeds David Almy, who served as CEO of the Marketing Research Association (MRA) since 2010 and oversaw its merger with CASRO in 2017 to form the Insights Association.
A respected, passionate voice on market research trends, standards and quality, Melanie has participated in many industry organizations, events and initiatives. She serves on the executive board of the University of Georgia’s MRII Education program and is an active member of Women in Research (WIRe). Previously Melanie served as President of IA’s Southwest Chapter and as a U.S. representative to ESOMAR.
“I couldn’t be more pleased to welcome Melanie as our next CEO,” said David Rothstein, IA Board Chairman and CEO of RTi Research. “Her depth of industry knowledge, which includes a global perspective and keen understanding of the regulatory environment, combined with proven leadership ability and the high regard of her peers are all factors that will contribute to Melanie’s success. Her progressive vision is exactly what we need at this point in our industry’s evolution and we’re thrilled to have her lead the association.”
Melanie has spent more than two decades designing, executing, and interpreting research for agencies and corporations, having started her career at a full-service research firm where she gained a strong research background. For the past decade, Melanie has developed expertise in all forms of digital research including online, mobile and social.
“I am truly honored and grateful to the IA Board for the opportunity to lead this incredible organization,” Melanie said. “The Insights Association is a critical part of the U.S. research industry’s success and crucial to its continued contributions to global economic growth. I’m thrilled to work with the talented and creative professionals across our community in this new capacity and eager to help forge a path forward with a new generation of methods, technologies and standards that protect and grow our market.”
Beginning in 2011, Melanie served as EVP, Global Client Services at Research Now and worked in roles of increasing responsibility in the years following the company’s merger with SSI and subsequent renaming as Dynata. Dynata is the world’s largest first-party data and insights platform with a reach that encompasses 60+ million consumers and business professionals globally and serves nearly 6,000 clients.
As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.