To better service the needs of its growing membership, the Insights Association has hired Lisa Beck, Director, Account Development, and Andrew McKinney, Director, Marketing & Strategic Accounts.
“This is an exciting time for our profession – new opportunities are stretching out before us in many directions. Growing the IA team ensures we can deliver the additional services and support our members deserve, as well as engage more companies and people in the important work of the Association,” commented Melanie Courtright, CEO of the Insights Association. “I’m thrilled to welcome Lisa and Andrew to our team.”
Lisa has more than 20 years of experience developing and implementing marketing and member campaigns, promotions, and events in a variety of industries. Her career has included both corporate and agency positions with national companies, sponsors, and corporate sales. Most recently Lisa served as Director of New Business for Meeting Professionals International (MPI), selling sponsorships, lead generation/advertising programs, and corporate memberships to hotels, resorts and Convention & Visitor Bureaus (CVBs).
Andrew will help manage many of the IA’s member relationships, along with its creative and content marketing efforts. Andrew has worked in the market research industry for over a decade. He began his career as a sales manager at Dynata. Later, he moved into technology sales and sold API integrations during his time at Lucid. Andrew most recently served as the Senior Account Executive on the market research team at Momentive (formerly SurveyMonkey). He is a graduate of Southern Methodist University.
“Lisa’s extensive association experience and Andrew’s in-depth knowledge of the insights industry make them an ideal tandem,” Courtright added. “They complement a devoted, well-seasoned staff and will help bring many exciting initiatives to fruition in the coming months.”