The Insight Lab™ has opened a new research facility in downtown St. Louis. Relocating from its original location just a few blocks away, the new enhanced research space offers two contemporary and unique suites for researchers.
The Clark Room is a custom-designed usability lab offering high-specification technology for evaluating and optimizing digital assets across multiple devices. The suite features a proprietary interview table comprising three touch-sensitive monitors and eye tracking technology at each respondent station, and a moderator station with monitors replicating respondent activity. The lab also features a new interactive “Collaboration Hub,” a video wall that allows multiple participants, in-office and remote, to collaborate and ideate. Activity in the lab is viewed by clients from a digital viewing station or private lounge.
The Soulard Room blends classic and contemporary design for a sophisticated qualitative research experience on both sides of the mirror. This focus group studio features a spacious client room with a wide viewing perspective and private lounge with HD cameras for wide-shot and respondent close-ups, driven by a high tech control station.
Steve Nollau, Co-Owner of The Insight Lab™ & Brädo Creative Insight, commented, "We are delighted to retain Schlesinger Associates as our exclusive facility management and recruiting partner to provide a level of expertise that helps ensure a high quality of service and research in our new labs.” Added Debby Schlesinger, Executive Vice President, Schlesinger Qualitative, "This new space provides an inspired research environment for our clients in this strong alternative market in the Midwest."