Rep. Greg Walden (R-OR-02), ranking member on the House Energy & Commerce Committee, discussed privacy regulation on CNBC, one year after his committee's first hearing on the Facebook - Cambridge Analytics incident, which he deemed to be a "breach of trust." Walden urged a federal solution to provide users understanding about what is going on with their data and confidence that it is being protected.

"We have a responsibility," Walden stress in his interview, "to pass a national privacy law and set the standards here for America, American companies, and American consumers, that make sense," especially in response to the European Union's General Data Protection Regulation (GDPR) and the California Consumer Privacy Act.

Speaking at the Brookings Institution that same day, Vera Jourova, European Commissioner for Justice, Consumers and Gender Equality, said that GDPR should serve as "inspiration" for U.S. policymakers, even if they don't just "copy and paste" the regulation from Europe.

The Insights Association joined with other associations representing data-driven industry this week in launching the Privacy for America coalition, which will work with Congress to support a comprehensive federal privacy law.

Of course, according to a recent New York Times' interactive op-ed, "it is time to panic" about privacy.

Walden continued, “We should come up with a national footprint here that works for these companies and protects users... Users want to know what are you doing with my data, what control do I have over my own data, and are doing what you’d said you do? We have instances where that didn’t happen, not just with Facebook, but other providers as well.."