The EU General Data Protection Regulation (GDPR) is coming - it will be enforceable in less than a year (May, 2018)! The GDPR replaces the 22-year-old EU Data Protection Directive and is intended to streamline data privacy laws across Europe and extend their reach to include some companies with no EU presence. The Regulation protects the data privacy rights of EU citizens and reshapes the way organizations approach data privacy through newly imposed duties. With the compliance deadline fast approaching, market research and analytics firms are tasked with understanding the new Regulation in order to design and implement a compliance plan, now.

Here are the key GDPR issues for market research and analytics companies:

1. Companies’ Duties - What the Regulation requires of companies including:

  • Accountability
  • Data Security
  • Data Impact Assessments
  • Data Breach Notification

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2. Data Subjects’ Rights

Rights of individuals that companies must protect including:

  • Access
  • Portability
  • Correction
  • Erasure

3. Consent
Stricter rules when using consent as a basis for processing personal data.

4. Data Protection Officer
Do you need to hire one? What does the role entail?

5. Transferring Data from the EU
What valid cross-border transfer mechanisms remain?
 

Through upcoming Insights Association webinars we’ll dive deeper into these issues, hear what market research and analytics companies are doing to prepare and answer your questions.

General Data Protection Regulation: What and Why
July 11, 2-3 p.m. ET

GDPR Practical Guidance for US Companies
July 18, 2-3 p.m. ET