Market researchers are encouraged to participate in Fuel Cycle’s annual State of Market Research survey. The study is designed to explore the experiences, toolkits, and futures of market researchers all over the world.
Every year, Fuel Cycle surveys hundreds of market research professionals to understand how the industry is coping in the face of sweeping changes due to technological advances year-over-year. Now, with the introduction of COVID-19, things are changing faster than ever. The survey seeks to understand how market researchers are functioning today, and what new tools, techniques, and strategies they plan to take with them into the year to come.
“One of our core values here at Fuel Cycle is Endless Curiosity,” said Setareh Motamedi, VP of Marketing at Fuel Cycle. “This annual survey is one way we get to express that curiosity. We also believe in the value of knowledge-sharing. The resulting report impacts how brands across the globe adjust their insights strategy moving forward and also provides an in-depth way for Fuel Cycle to stay connected to our customers and the industry with a product roadmap built to support their very concerns.”
Fuel Cycle is gifting $5 Amazon gift cards to each participant who completes the survey. Just like prior years, results from the survey will be shared in the annual State of Market Research report, used by insights teams to help them benchmark and to discover new tools and methodologies used by their industry peers.
You can take the survey here: https://survey.alchemer.com/s3/6032234/8aaf821c04b0