Frontier7, a consumer intelligence platform dedicated to helping brands better understand drivers of consumer behaviour, has announced the hiring of Daryl Maloney McCall as the company’s Vice President of Global Commercialization. Maloney McCall will be responsible for globally accelerating the “go to market” strategy for Frontier7’s next-gen insights technology, to include client satisfaction, marketing and sales.

Prior to joining Frontier7, Maloney McCall successfully co-founded Research Reporter, a SaaS-based technology used by many global brands to manage market research processes and knowledge. After Research Reporter was acquired by private equity interests in 2015, he stayed on as a member of FocusVision’s Executive Team responsible for the APAC expansion and certain product innovations, before taking a sabbatical in 2018.

“We couldn’t be more excited to have someone with Daryl’s experience and track record of success joining our team. His previous global success will be an excellent template for Frontier7 to build on our early wins and momentum. His understanding of market research AND technology allows him to add a great deal of value to our clients who are seeking to better utilize both to drive business decisions.” said Tim Lawton, Co-CEO.

“Having worked with at a lot of technologies in the marketing and consumer insight arenas, I could not be more excited nor confident about where Frontier7 is heading. Merging consumer engagement, automated analytics, machine learning, and NLP provides clients with a “virtual data scientist” that saves valuable time and effort. I look forward to working hard to build out and execute on our plans to help brands continue to better understand and enhance their consumer engagement”, said Maloney McCall.