Escalent (formerly Market Strategies International-Morpace) has announced that Mark Carpenter has been promoted from research director to joint managing director of its European office based in Surrey, England.

Carpenter brings over 30 years of creativity, experience and passion for research combined with deep technical know-how to his new role. He will lead business development planning for the European office and integrate its efforts with similar work being done globally across Escalent.

“There are tremendous opportunities to combine the resources and expertise across Escalent with the model of long-standing relationships we currently enjoy with our loyal clients,” said Mick Nagle, current managing director of the UK office. “Mark will prepare us for the next phase of our development as we look to fulfill the potential afforded by our new brand in areas such as technology, health, financial services and, of course, in our “home” specialist category: automotive & mobility.”

“I am excited for this new challenge as we continue to help our clients grow their businesses and build strong futures in a world that is changing rapidly,” said Carpenter. “As a trusted partner for insights and consultation, we are grateful to partner with brands who have worked with us for years to translate human behavior into actions. And we are looking forward to leveraging Escalent’s comprehensive suite of offerings as we further expand our relationships globally.”