Customer insights and messaging consultancy Engagious has announced the hirings of Gina Derickson (pictured) as research director and Robin Greenspan as director of sales.
Derickson will lead the Engagious research project team as well as take an active role in moderating dial test focus groups for evaluating dynamic stimuli, such as infomercials, presentations, sales pitches, demonstrations, and broadcast programs. Prior to joining Engagious, Derickson served in both research client and service partner roles in a variety of industries, developing insights for companies including Johnson & Johnson, Procter & Gamble, Verizon, and State Farm.
Greenspan will head up sales efforts for Engagious, focusing on advocacy groups and the direct response industry. She brings more than 25 years of diverse sales and business development experience to the Engagious team, representing top international service companies such as PricewaterhouseCoopers (PwC) and Bloomberg BNA.
Engagious, an Insights Association member with offices in New York, NY, and Portland, OR, launched earlier this year as result of the merger of market research technology developer and service provider Dialsmith and messaging consultancy Presentation Testing. Engagious’ expanding client base includes Salesforce, Comcast, Axios, Hoover, and more.
Learn more at www.engagious.com.