M/A/R/C® Research, a marketing research and analytics company, has announced that Eileen Rozic has joined as a Senior Vice President.

In her new role, Eileen brings more than 20 years of experience leading global and local market research across various industries.

Brad Seipel, Senior Vice President of Account Management, said the company is excited to add Eileen’s expertise in discovery, innovation, and agile solutions to its client offerings. “Clients are going to benefit from Eileen’s deep understanding of sensory, brand, and creative research, helping them to grow their business.”

In her new role at M/A/R/C, Eileen will foster client relationships, applying her positive outlook, research expertise, and business acumen to these partnerships. Her successful track record of developing programs and engaging consumers has deep roots in consumer packaged goods (food, beverage, self-care, lifestyle and home care products), as well as quick service restaurant, and technology.

“I’m excited to join M/A/R/C at such a pivotal time in our industry,” Eileen says. “My passion and curiosity to understand consumer behavior aligns with M/A/R/C’s curated, yet agile, focus. Our research expertise, collaborative nature, and passion for smart design provides us the ability to serve as a professional extension of our clients’ research team and, in turn, to create a positive impact."

Eileen’s background includes leadership roles at Zappi, BuzzBack, and Insights Now, where she led sales and research teams while building long-lasting client relationships.