A new partnership between Insights Association member company eCGlobal and Remesh will provide scalable and fast online focus group-style conversations to financial institutions, TV networks and other consumer brands across Latin America, enabling authentic conversations with target audiences at a fraction of the cost and time of traditional research methods.

The partnership will allow brands to invite target consumers who are members of eCGlobal’s social network to a conversation on the Remesh platform at the optimal moment, such as 30 minutes after viewing a popular TV show, and engage in an authentic conversation with their  audience. This will help Latin American brands increase the speed to qualitative insights and unlock more iterative, agile and engaging research, while allowing consumers to feel engaged.