Dynata, a global leader in first-party data and data services, has received a United States patent for a powerful automated graphing system that operates across the company’s proprietary routing, delivery and profiling network. The patented solution ensures high-quality data in the profiles of tens of millions of individuals who have opted in to participate in research studies worldwide.
This innovative graphing system assures Dynata clients that accurate and relevant profile attributes, used to qualify individuals for participation in research studies, are complete and current. It also avoids the need for participants to answer long, tedious and duplicative profiling questionnaires, because it asks for specific information only when the required data is incomplete or has expired. Such efficacy and efficiency are possible because the graphing system, which is a mathematic structure that models pairwise relationships between objects in a set, navigates intelligently through profile parameters that are nested in parent-child relationships. It uses these relationships to identify significant data missing from an individual profile that is relevant to research studies seeking participants. It performs its tasks in real time, and can accommodate thousands of individual participants simultaneously.
It is the most recent patent the company has received, including one granted in 2006 for the industry’s first survey router. Developed to customize survey screening questions in real time, the patent was seminal in defining a methodology for modern routing and modern online market research.
“This patent demonstrates our commitment to innovation so that our clients have the best possible data to support critical research,” said Kalyan Raman, Chief Technology Officer at Dynata. “At the same time, it streamlines the research experience for individuals, providing a more engaged sample. Finally, by asking for only specific and targeted updates, it discourages fraud. It truly is a win-win-win, and a significant achievement for our creatively-driven technology team.”