Directions Research, an Insights Association company member, has announced the promotion of Tim Laake to Chief Marketing Officer. In this role, Tim will be responsible for all aspects of the Directions brand, from its digital footprint to speaking engagements at industry events.
“I am extremely excited about Tim’s promotion to Chief Marketing Officer,” said company President and CEO, Jim Lane. “His unwavering focus on bringing industry-leading solutions and high-touch service to our clients makes him perfect for the role. With 100% focus on clients, Tim will continue our path of ongoing innovation and insights expertise for years to come.”
This latest promotion for Tim comes months after celebrating his 20th anniversary with the company. Previously, Tim held the titles of Senior Vice President and Group Manager, leading the Restaurant Practice at Directions.
“Over the years, our business has grown successfully by developing solutions to our clients’ unique business needs with a high level of customer service,” Tim said. “I am thrilled to be taking on a broader role, working across our entire organization to continue listening to our clients and guiding them to strategic insights for our continued growth.”
Tim holds a Bachelor’s Degree in Business Administration from the University of Cincinnati and a Master’s in Business Administration from Xavier University. He is an active board member of Michigan State University’s Master of Science in Marketing Research Program and is on the Board of Executive Advisors for Xavier University’s Marketing Program.
Directions is headquartered in Cincinnati, Ohio with regional offices around the country.