Directions Research, an Insights Association member company, has announced organizational changes to sharpen its focus on technology solutions. The strategic reorganization includes the formation of a dedicated Technology Solutions group which will manage all aspects of data flow from programming and sampling to internal and client-facing data management software. The new group will be co-led by Phillip Thrash, Senior Vice President, Head of Technology, Jim Linz, Vice President, Business Intelligence and Technology, and Mike Herrel, Director of Development.

“The addition of a formal Technology Solutions group to Directions will ensure we stay at the forefront of the insights industry. Under our ‘Client is King’ philosophy, we continue to strengthen our ability to provide insights when, where, and how our clients need to meet the demands of their business,” says Jim Lane, President & CEO.

Thrash’s title reflects a promotion from his most recent role as Vice President, Operations & Technology. Thrash joined Directions as the fifth employee in 1989, and in his new role is tasked with fostering a data-centric enterprise to empower employees through the use of technology.