Veteran trade association executive David W. Almy has been appointed by MRA’s Board of Directors as the Association’s new chief executive officer. Almy was introduced last week to attendees at MRA’s Annual Conference in Boston by MRA’s Immediate Past President Kim Larson, PRC. He takes office immediately.

“We are thrilled that David has joined us,” MRA President Elisa Galloway, PRC said. “His experience as a world-class marketer and communicator, passionate advocate, innovator and strategist will serve MRA’s members, the Association and its chapters well,” she added.

MRA’s Search Committee – chaired by Colleen Moore-Metzler, PRC of Moore Research Services in Erie, PA, and Steve Schlesinger, PRC of Schlesinger Associates, Inc. of Edison, NJ, also included Merrill Shugoll, PRC of Shugoll Research in Bethesda, MD and Merrill Dubrow, PRC of M/A/R/C Research in Irving, TX – began its task in late 2009. “We are tremendously grateful for the tireless and exceptional work of the Committee over many months,” said Galloway. “They did a wonderful job.”

Almy previously served as senior vice president of marketing and communications at the National Business Aviation Association and vice president of membership, marketing and communications at the National Air Transportation Association, spanning more than 15 years at both associations. In this work, he commissioned and led research efforts using Harris Interactive, J.D. Power and Associates, and the Dallas Marketing Group, among others, to conduct membership and aviation industry research. He also led advocacy and marketing campaigns at both organizations.

“I am honored and excited to have the opportunity to contribute to the success of MRA’s members, its chapters and this exceptional community,” Almy said. “Marketing research is at the heart of how the best organizations discover how to be more successful in their markets. Our members are the best in the world at discovering why. It’s an exciting field with a great future,” he added.

Almy is married to Monique D. Almy, a Federal bankruptcy trustee and partner at Crowell & Moring, a Washington, D.C. law firm. They have two sons, Alex, 18, who will attend St. Lawrence University beginning in August and Cole, 7, who enters 2nd grade this Fall. Almy holds an M.S. from Columbia and a B.S. from the Rochester Institute of Technology.