CMOR sent Minnesota Attorney General Lori Swanson a letter on June 17, 2008, urging her to stop "inadvertently" referring to "survey research telephone calls as a form of telemarketing."
The letter from CMOR State Legislative Director LaToya Lang pointed out that the AG's website for consumers that explains the state and National Do Not Call Registries states that “Not All Telemarketing Calls are Blocked.”
Lang said that, "While it is true that the three categories of calls you mentioned are not covered by the Registries, we are concerned that listing 'Calls from companies that only conduct surveys' as an exempt form of telemarketing could potentially confuse visitors to your website."
While "telemarketers and other sales-related activities attempt to sell goods or services to the public," she highlighted, "survey and opinion researchers measure public opinions of services, products or social and political issues," researchers "never ask for money or attempt to sell products or services," and sales and solicitations are "not acceptable or permitted in legitimate and professionally-conducted survey and opinion research and, if conducted via telephone, would be in violation of the federal Telemarketing Sales Rule (15 U.S.C. 6101)."
"So, on behalf of the entire research profession," CMOR respectfully requested that AG Swanson clarify on that website that "survey and opinion research calls are indeed exempt from the Do Not Call registries, but are NOT a form of telemarketing."