Washington, D.C., November 5, 2020 – CIRQ, an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that the healthcare group within the Profiles division of Kantar, has been recertified to the ISO 20252:2019 Standard—Market, opinion and social research, including insights and data analytics.

ISO 20252 was updated and streamlined in 2019 to be more relevant to current market research stakeholder needs and include new data practices, ethical requirements, and additional updated clauses on data management security that align with the EU’s General Data Protection Regulation (GDPR). ISO 20252:2019 establishes globally recognized terms, definitions, and service requirements for project management in research organizations. Processes outlined in ISO 20252:2019 are designed to produce transparent, consistent, well-documented and error-free methods of conducting and managing research projects.

Headquartered in London, Kantar is one of the world’s largest insight, information, and consultancy networks. 

“We are thrilled that Kantar has successfully achieved the new ISO 20252:2019 Standard,” stated Jennifer Carrea, Chief Executive Officer for Americas and Global Health for the Profiles division of Kantar. “This accomplishment is a true testament to the hard work and dedication of our teams and our commitment to providing transparent, compliant and world-class healthcare insights to our clients.”

Kantar’s certification covers full-service healthcare market research, both primary and secondary research, including both qualitative and quantitative methodologies as well as the Health Care Provider (HCP) panels operated by Kantar. These services are provided on a global basis. Services covered are: sampling, including access panels, fieldwork, self-completion, and data management and processing to be attested to in accordance with Annexes A, B, E, and F of ISO 20252:2019.

“The audit was completed under the all-remote framework we developed once pandemic restrictions were implemented in New York City, Pennsylvania, and the UK,” explained Juliana Wood, Managing Director of CIRQ. “We appreciate the flexibility and determination of Kantar staff and our auditors to ensure this audit was thorough and complete despite the changing logistical challenges.”

About Kantar
Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth. 

About CIRQ
A subsidiary of the Insights Association, CIRQ (the Certification Institute for Research Quality) was established to provide assessment and certification services to market research firms seeking certification to ISO 20252:2019 and ISO/IEC 27001:2013. A non-profit entity, CIRQ is committed to providing timely, thorough and impartial assessments of its customers' quality management or information security management systems in regard to certification to corresponding standards. CIRQ was established in compliance with all ISO requirements for certification bodies that provide auditing and certification services. To conform to its mandate of objective and impartial audits to these ISO standards, CIRQ is independently operated and managed under the oversight of an independent Board of Directors and submits to annual moderation by external authorities on ISO certification bodies.