CIRQ (the Certification Institute for Research Quality), an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that Phoenix Marketing International has been recertified to ISO 27001, one of the most widely recognized and internationally accepted information security standards.

Rhinebeck, NY-based Phoenix Marketing International achieved its initial certification in June, 2018. This recertification will extend until June 2024. The company’s certification is verified annually by CIRQ’s independent audit establishing continued compliance and protection of data.

ISO 27001 provides a framework for companies to manage their data security. It establishes requirements for information controls to manage people, processes and technology. The standard covers both the technological aspects of security as well as corporate security, physical security, etc., and relies on regular risk assessments enabling a company to consistently identify and treat security threats. ISO 27001 is accepted worldwide as an assurance that proper and continual measures have been taken to protect valuable company data.

The scope of Phoenix Marketing International’s certification covers the corporate infrastructure, systems and services required to deliver market research to its clients and support internal business processes. These include cloud-based services and platforms for the delivery of the research studies, client portals, syndicated product distribution, Corporate Google Workspace, Amazon Web Services, human resources, finance, and project management.

“As we look back at the challenges we overcame throughout 2020 and the first half of 2021, we are very pleased to have once again been recognized by this global standard,” said Scott Spry, Chief Operating Officer of Phoenix MI.  “We take maintaining our high-security operation standards very seriously and are confident with the rigorous quality processes and security controls we put into place to ensure our clients' information is safe and secure.”

“The ISO 27001 certification is the global standard for information security management, and we are very proud to once again be one of the few market research firms to maintain this high level of certification,” adds Bill Baird, Chief Security Officer of Phoenix MI.

CIRQ conducted an in-depth surveillance audit of Phoenix Marketing International’s information security policies and procedures as part of this recertification.

About ISO 27001
ISO 27001 provides requirements for establishing, implementing, maintaining and continually improving an information security management system. The information security management system preserves the confidentiality, integrity and availability of information by applying a risk management process and gives confidence to interested parties that risks are adequately managed. It is important that the information security management system is integrated with the organization’s processes and overall management structure and that information security is considered in the design of processes, information systems, and controls. It is expected that an information security management system implementation will be scaled in accordance with the needs of the organization. This International Standard can be used by internal and external parties to assess the organization’s ability to meet information security requirements. ISO 27001 can be mapped to other information security schemes such as Hitrust, NIST and Soc2. Compliance with the standard also enables a company to meet global security laws, such as the NIS Directive and the GDPR.

About Phoenix Marketing International
Phoenix Marketing International is a full-service marketing insights firm providing insights to improve brand and communications, refine products and services, optimize customer experience, and measure ad and brand performance. Sectors include automotive, financial services, consumer packaged goods, healthcare, technology, media, restaurant, and travel and leisure. Founded in 1999, Phoenix MI employs over 350 people in New York, New Jersey, Massachusetts, Pennsylvania, North Carolina, California, Michigan, Florida, London and Shanghai.

About CIRQ
A subsidiary of the Insights Association, CIRQ (the Certification Institute for Research Quality) was established to provide assessment and certification services to market research firms seeking certification to ISO 20252:2019 and ISO/IEC 27001:2013. A non-profit entity, CIRQ is committed to providing timely, thorough, and impartial assessments of its customers' research process management or information security management systems in regard to certification to corresponding standards. CIRQ was established in compliance with all ISO requirements for certification bodies that provide auditing and certification services and is accredited by ANSI’s National Accreditation Board. To conform to its mandate of objective and impartial audits to these ISO standards, CIRQ is independently operated and managed under the oversight of an independent Board of Directors and submits to annual moderation by external authorities on ISO certification bodies. For more information on CIRQ’s audit and certification services, please contact Juliana Wood, Managing Director: